Unyte Capital News: Unyte Capital Ltd appoints Head of Marketing to shape and deliver go-to-market strategy for rapid growth
Unyte Capital Ltd appoints Samantha Thistleton PhD as Head of Marketing to shape and deliver go-to-market strategy for rapid growth.
Warrington, UK. 30th September 2019 – Unyte Capital Ltd, specialists in the industrial Hemp and Cannabis markets, have appointed Samantha Thistleton PhD to lead the group’s marketing team as Head of Marketing. Reporting to CEO Garry Stevens-Smith, Samantha will be based at the company headquarters in the North West and will be responsible for positioning and promoting the suite of Unyte brands in their respective markets.
Sam earned her PhD in Chemistry from the University of Birmingham and brings 15 years’ of marketing and communications experience gained in the global specialty chemicals sector. Sam has joined Unyte from Innospec Inc. where, as Global Marketing and Communications Manager, she delivered campaigns that built awareness and reputation contributing to significant growth.
Garry Stevens-Smith, Groups CEO commented, “As the Unyte Capital group continues to position itself as a leader in the industrial Hemp and Cannabis markets we recognise that different approaches will work depending on the sector, eg Health vs. Energy. Our mission is to create sustainable, responsible and integrated operations that ensure Hemp and Cannabis products are understood, valued and accessible to the widest audiences through their diverse and frankly, pretty amazing, applications. This is where we see Sam and her team as essential to creating and delivering branding and communications that set us apart as expert partners for the complete supply chain, from the field to final application. Sam’s credentials in the specialty chemicals arena combined with her knowledge in bringing highly technical products to market are key to this.”